Robinhood Markets Inc. is developing a blockchain platform to enable European investors to trade tokenized U.S. stocks, marking the company’s foray into the global tokenization trend. This move allows Robinhood customers in the EU to access U.S. securities 24/7 with enhanced efficiency and lower settlement costs. The company aims to leverage blockchain technology to increase accessibility and speed up trading for European investors. The platform is being built in partnership with a digital asset company, with Arbitrum and Solana among the potential blockchains under consideration. Robinhood’s strategy aligns with growing global interest in tokenized assets. 2023 reports from the Global Financial Markets Association (GFMA) highlight potential cost savings of up to $20 billion annually through reduced reliance on centralized agents and reconciliation processes. This initiative follows Robinhood securing its brokerage license in Lithuania, which allows them to offer traditional stock trading services across Europe. The company’s ambition is to streamline investments for European investors by offering a faster, more efficient, and less costly alternative to direct trading in U.S.-listed securities.