Movement Labs has undergone a major rebranding and leadership change in response to market turbulence surrounding their native MOVE token. Following controversy involving co-founder Rushi Manche, the company shifted its focus to ‘Move Industries,’ appointing a new leadership team led by CEO Torab Torabi. This transition comes amidst significant volatility in the MOVE token price. Key takeaways: The move aims to restore investor confidence and stabilize the ecosystem after recent market disruptions, including Coinbase’s decision to halt trading of MOVE. The community is split on their response, with some embracing transparency initiatives while others remain skeptical. The rebranding also coincides with a potential drop in liquidity as Coinbase plans to delist MOVE, a trend observed in past crises where governance issues led to significant market fluctuations.