Binance’s BNB Chain Reaches New Heights as Institutional and DeFi Adoption Soars

The Binance-affiliated BNB Chain has experienced a resurgence in 2023, defying market trends to reach new heights of adoption. Driven by significant institutional investments and booming decentralized finance (DeFi) activity, the chain’s native token (BNB) has become one of the most resilient cryptocurrencies on the market. 2024 saw BNB Chain benefit from over $1 billion in DeFi inflows, a period marked by rising trading volume at Binance, a leading centralized exchange affiliated with the network. This resilience is reflected in BNB’s performance, with its price surpassing all-time highs in early 2025 as the broader crypto market faced downturns. 2024 was also marked by the launch of USD1, a stablecoin backed by former US President Donald Trump, and a strong surge in activity on decentralized exchange platforms like PancakeSwap.