Binance is introducing a new system for managing its users’ Alpha Points starting May 13, 2025. This shift will affect Token Generation Events (TGEs) and airdrop participation. The program aims to streamline user participation by strategically allocating points, impacting token allocation and potentially influencing market activity on the platform. Users will need to manage their points efficiently to participate in upcoming events. Binance’s official announcement confirms this change: ‘Starting May 13, 2025, Binance will activate a new Alpha Points consumption system where points will be deducted from user accounts upon successful participation in Token Generation Events or airdrop receipts.’ While details on the specifics of point deductions are yet to be revealed, the market is closely observing its potential impact. This shift follows recent changes to Binance’s loyalty program and reflects an emphasis on sustainable engagement in new token events. 2025 marks a significant update to Binance’s loyalty model and signifies a strategic shift towards more dynamic user participation. The company has implemented this new system to optimize resource allocation for event participation, potentially influencing market activity and overall value locked on the platform.