Jim Farley, CEO of Ford Motor Company, has confirmed that tariffs will remain in place for at least the next three years. The company anticipates incurring billions in losses due to these ongoing trade tensions. Despite facing significant challenges, Ford maintains a strategic approach by continuing to maintain vehicle prices and exploring avenues like using bond carriers to minimize tariff costs on imports from Mexico and Canada. This proactive strategy allows them to compete within the US auto market effectively. 2025 guidance has been suspended and $2.5 billion in additional yearly expenses are projected due to tariffs, largely attributed to sourcing vehicles from China and Mexico.