Cannes Embraces Crypto Payments, Aiming for 90% Adoption by Summer

As part of a strategy to attract high-spending visitors to the renowned Cannes Film Festival, France’s city will start accepting cryptocurrency payments this summer. The initiative seeks to modernize its commercial ecosystem and is backed by Web3 payment company Lunu Pay, which aims for a 90% adoption rate among local merchants. This move signifies a shift towards mainstream crypto integration as iconic city becomes an early adopter of the technology.