Amazon Launches Alexa+ with Generative AI, Elevating User Experience

Amazon has officially rolled out its upgraded AI assistant, Alexa+, in the U.S., marking a significant step forward in the development of next-generation AI technology. This launch signifies Amazon’s intent to compete more aggressively in the market and potentially increase Prime membership value for users. 100,000 users have already begun using Alexa+ at no extra cost, with initial feedback positive.