World, a digital identity project formerly known as Worldcoin, has entered the US market with the deployment of eye-scanning orbs in six cities. This launch is significant due to its regulatory implications and is driven by favorable political conditions. 7,500 orbs are planned for deployment across these locations, aiming to potentially reach over 180 million Americans. The project’s CEO, Alex Blania, emphasizes the importance of regulatory clarity to facilitate a smoother launch process. The move aligns with World’s goal of expanding digital identity infrastructure and gaining global coverage. World’s partnership with industry giants like Visa for WLD debit cards will further enhance financial services offerings. This strategy aims to bolster user base and market position.