Trump Media is taking steps towards integrating cryptocurrencies across its platforms. The company aims to introduce a utility token tied to a digital wallet within the Truth+ streaming platform, initially for subscription payments but with plans to expand for other services. This move also includes rewards programs integrated with Truth Social and Truth.Fi. 2024 has seen Trump Media explore a potential crypto payments venture, filing a trademark application for a digital wallet software in November 2024. Furthermore, the company is partnering with Crypto.com and Yorkville America Digital to integrate exchange-traded funds (ETFs) on Truth.Fi, featuring “Made in America” focused investments. Trump Media has also committed $250 million into crypto assets managed by Charles Schwab. The introduction of a utility token for Trump Media raises concerns regarding potential conflicts of interest as it is intertwined with the former president’s ongoing political and financial endeavors.