A newly established firm, Oranje, is set to invest over $200 million in Bitcoin as part of its investment strategy aimed at attracting institutional investors. Supported by renowned financial institutions and experienced crypto veterans, Oranje will leverage a unique model to capitalize on the still-growing adoption of Bitcoin by corporations and large institutions. The firm is led by professionals with backgrounds in the crypto space, including Guilherme Gomes (formerly of Swan Bitcoin), Guilherme Ferreira (of Bahema), Fernando Ulrich, a long-time Bitcoin advocate, and Josh Levine, formerly of Bridgewater. Oranje’s strategy will focus on utilizing borrowed funds to purchase BTC as part of a long-term strategy that aims for direct returns in BTC. The firm is aiming to capitalize on the nascent phase of institutional adoption with an expected return of up to 45% within its first year, surpassing traditional crypto ETFs in terms of tax benefits and offering direct Bitcoin exposure. Oranje’s initial investment will be supplemented by a plan to raise $210 million during its early stages to fuel further expansion. The firm plans to utilize its BTC holdings for revenue generation while establishing itself as a prominent player within the Latin American financial landscape.