SoFi Unveils Plans to Re-enter Crypto Market with Expanded Services

Online bank SoFi is returning to the world of cryptocurrency after a temporary pause in late 2023. This strategic move marks a significant shift in their approach, as they aim to expand their services beyond basic trading and venture into more complex areas within the digital asset space. SoFi’s return is fueled by evolving regulatory landscapes for cryptocurrencies in the United States. According to CEO Anthony Noto, these changes are creating favorable conditions for SoFi to re-enter the market and offer a wider range of crypto-related products.