Ripple CEO Brad Garlinghouse has explicitly outlined his ambition for the company to capture a significant portion of SWIFT’s market share in cross-border payments. Ripple’s focus on expanding adoption within financial institutions, particularly through its RippleNet platform, is seen as key to achieving this goal. While no specific target price for XRP has been announced by Ripple, the company remains committed to driving broader adoption and positioning XRP as a viable alternative to SWIFT in the global payment landscape. 2025 forecasts on XRP price vary among analysts, with many citing the potential for growth tied to wider institutional adoption and favorable regulatory developments. Although previous price surges have occurred, some analysts remain cautious, predicting a more moderate range based on external factors.