A recent study by Coupon Follow’s ‘Millennial Shopping Habit Trend Report 2025’ reveals that a significant portion of millennials are embracing cryptocurrencies. The study found that 8% of participants always use cryptocurrency for purchases, while 14% occasionally do so, indicating a growing trend in the younger generation. Despite this, the report highlights that almost one-fifth rarely use crypto for shopping, and nearly 11% hardly utilize it at all. This suggests that millennials are actively exploring crypto compared to other age groups.
The study further reveals that over 50% of millennials own some form of cryptocurrency in the US by 2025. Men are leading the adoption with 66%, while women account for 45%. Interestingly, middle-aged millennials (34–38) lead in crypto ownership at 58%, followed closely by younger millennials (29–33) at 56% and older millennials (39–44) at 45%. This trend reflects a growing trust in digital financial tools among younger generations.
The study highlights that millennial’s use of crypto has increased significantly since 2022, with 42% having used it for at least one purchase in the past year – a noteworthy 12% increase compared to previous years.
This shift is fueled by the increasing acceptance of cryptocurrency as a practical payment alternative rather than just an investment instrument. With 8% consistently utilizing crypto for purchases, millennials are actively demonstrating their preference for digital financial solutions over traditional methods. Notably, almost one in five millennials have made more than six crypto-related purchases within the past year, further solidifying this trend.
The surge in crypto adoption is largely driven by institutional giants such as BlackRock and Fidelity. Companies like Strategy (formerly MicroStrategy) and Metaplanet are actively investing in Bitcoin and other cryptocurrencies, driving significant market growth. Additionally, pension funds and similar institutions have continued to increase their holdings of Bitcoin, solidifying its position as a valuable asset.
Visa, PayPal, and Stripe, prominent payment behemoths, are now supporting crypto transactions through their platforms. In Q1 2024, Visa reported $2.5 billion in crypto-related payments, demonstrating the growing role of crypto in the financial landscape.
User-friendly apps like Coinbase and Binance make it easier for millennials to adopt cryptocurrency, contributing to a rising trend of retail adoption.