VeChain Partners with PBR for Enhanced Blockchain Visibility

VeChain expands its reach and elevates blockchain awareness through a strategic partnership with Professional Bull Riding (PBR). VeChain’s native token, VET, will become the official currency of the TKO Takeover event in Kansas City. This collaboration marks a significant expansion for VeChain into the North American market, showcasing its role in unifying leading sports organizations like PBR, UFC, and WWE under one blockchain umbrella.