UAE’s ruya Bank Launches Crypto Investment Services, Joining UAE Liv in Digital Revolution

UAE-based digital Islamic bank ruya has partnered with Fuze Finance to offer crypto trading capabilities within its mobile application. This initiative expands the bank’s investment offerings, allowing clients to buy and sell crypto assets like Bitcoin securely. The move aligns with ruya’s commitment to ethical Islamic financial principles and seeks to empower customers in the digital economy. The UAE has witnessed a surge in virtual asset transactions, exceeding $30 billion in the year ending June 2024 with a growth of 42%, significantly higher than the region’s average of 11.7%. ruya joins Liv digital bank in offering crypto trading solutions. ruya CEO Christoph Koster emphasizes the bank’s commitment to transforming the financial landscape in the UAE, while Fuze CEO Mohammed Ali Yusuf highlights the collaboration’s potential for seamless integration of crypto into everyday banking. Liv Bank, also a subsidiary of Emirates NBD bank, has been an early adopter of crypto trading services within its app, offering competitive fees and security to users.