Tether has acquired a significant shareholding in Italian football club Juventus, increasing its ownership to over 10.12% of the club’s issued shares. This strategic investment significantly elevates Tether’s position as a minority shareholder within one of Europe’s most renowned sports institutions. The move signifies a deepening relationship between Tether and Juventus, with both parties exploring long-term collaboration in sports and technology. Tether’s investment reflects its increasing foray into non-crypto sectors, including AI, biotech, and sports. This latest addition follows Tether’s recent partnership with FC Lugano through the Plan ₿ initiative for kit sponsorship.