MEXC Airdrops Drive 35% New User Growth: Study Reveals Effective Marketing Tool

A new report from MEXC, a leading global cryptocurrency exchange, reveals the significant impact of airdrop campaigns on user acquisition. The study highlights that airdrops contribute up to 35% in new user registrations during peak periods, suggesting their effectiveness as a marketing tool for attracting crypto newcomers and boosting engagement. The report delves into user behavior trends and factors driving this surge, emphasizing ongoing industry shifts across regions, along with changes in user motivations.