Airdrop Power: Driving MEXC Signups Over Referrals

According to a recent study by MEXC, a major cryptocurrency exchange, airdrops have emerged as a dominant force behind new user registrations. The study found that around 35% of new account sign-ups on MEXC are attributed to airdrop participation, surpassing referral programs and organic registrations. MEXC categorizes airdrops as vital marketing tools for broadening financial inclusion, offering an alternative means for attracting users to their platform.