South Korea is witnessing a surge in cryptocurrency adoption, with a recent survey revealing remarkable figures that challenge existing perceptions about global crypto trends. Over half of South Korean adults have engaged with cryptocurrencies, either holding current assets or having prior experience. This unexpected phenomenon signifies a shift towards mainstream acceptance, prompting deeper exploration into the reasons behind this rapid growth. The study highlights key factors driving this adoption: 54.7% of respondents, aged 19 to 69, hold or have held cryptocurrency investments. This signifies a clear focus on financial returns as the primary driver for participation. Additionally, curiosity about new technologies and crypto’s potential role in finance also contributed significantly to engagement. The survey, conducted with a sample size of 2,500 individuals, provides a detailed snapshot of South Korea’s rapidly evolving cryptocurrency landscape. The study sheds light on how Koreans are approaching their investments: short-term trading appears prevalent, with the majority investing less than 10 million won (approximately $7,035 USD). This suggests a cautious approach and potential volatility in market activity. However, this initial exploration could pave the way for long-term adoption as Korean businesses explore crypto’s growing utility in various sectors.