MEXC Report Reveals Airdrops Drive 35% of New User Growth

A new report from MEXC, a leading global cryptocurrency exchange, reveals that airdrop campaigns are proving highly effective in attracting new users. The data shows that these promotions account for up to 35% of new user registrations during peak months. This demonstrates the potential of airdrops as a powerful marketing strategy for crypto projects seeking to expand their audiences and boost engagement. The report delves into the factors influencing this trend, highlighting both the impact of evolving user behavior and the role of structural shifts in the industry.