Europe Leads AI Search Adoption: ChatGPT Surges in User Numbers

OpenAI’s recent data reveals a significant surge in ChatGPT search adoption across Europe. This innovative feature, which leverages real-time web information for users, is rapidly gaining popularity as a go-to tool for seeking up-to-date insights. The European market stands out as particularly strong, with user numbers soaring to a staggering 41.3 million monthly active recipients by March 2025 from an initial 11.2 million in October 2024. This growth is attributed to several factors including increased awareness and trust in AI technology, seamless integration of search within ChatGPT’s interface, and the rising demand for real-time information. This data was made public in compliance with the EU’s Digital Services Act (DSA), highlighting Europe’s embrace of AI-powered search tools.