SoundCloud Launches Search History Tracking Tool by VIB: Impacting User Engagement and Potential Business Model Changes

VIB has introduced a new tool that allows SoundCloud users to track their search history, aiming to enhance engagement on the platform. This move by VIB, known for its analytics tools, could impact how users interact with music content by providing deeper insights into their listening habits. The tool seeks to improve user experience by integrating historical data about what users are searching for. This feature is likely to influence SoundCloud’s recommendation algorithms and potentially reshape its business model in terms of ad revenue or subscription plans.