Financial giant Charles Schwab is set to launch direct spot crypto trading by 2026, fueled by growing client interest and a surge in crypto market activity. CEO Rick Wurster confirmed this strategic move, anticipating a significant impact on Bitcoin and Ethereum prices. This marks a pivotal shift as Schwab becomes the latest major financial institution to directly engage with the crypto market, following in the footsteps of firms like BlackRock and Fidelity. Schwab’s decision stems from its historical indirect exposure through ETFs and futures, but now aims to offer direct access without holding client funds, driven by the changing regulatory landscape and increasing client demand.