Matt Cole, CEO of Strive Asset Management, has called on financial software developer Intuit to reconsider its policies related to Bitcoin. This follows his successful advocacy for GameStop’s adoption of Bitcoin reserves. In a letter dated April 14th, Cole addressed Intuit and highlighted a recent incident involving its Mailchimp email marketing platform. The platform silenced the Trojan Bitcoin Club, a student organization at USC, after it mentioned cryptocurrency in emails to members. Cole argues that such actions could expose Intuit to legal and reputational risks, particularly against the backdrop of increasing public scrutiny regarding digital censorship.