Google Tightens Crypto Ad Rules in EU: Verification for Compliance

Effective April 23, Google will implement stricter rules for crypto advertising within the European Union (EU) based on the MiCA framework. This new policy requires authorized firms to provide clearer disclosures and ensures transparency for greater user protection. The initiative impacts 30 countries including Germany, France, and Spain. Notably, some nations received a transition period where existing licenses will remain valid during this adjustment. Google is now tasked with enforcing the new regulations.