MEXC, a global cryptocurrency exchange, has seen a significant increase in trading activity following the launch of its Zero-Fee Trading Campaign in Q1 2025. The campaign, aimed at removing fees from specific futures trading pairs, witnessed remarkable results, with a 17.8% jump in monthly active traders and a staggering 170.2% surge in trading volume. 3 key factors contributed to this success: the introduction of popular trading pairs like SOL/USDT, HYPE/USDT, and S/USDT, which closely matched user preferences and market trends; a well-designed platform that supported both new and experienced traders; and a simplified fee structure free of external incentives or large-scale marketing. These results demonstrate the impact of even subtle cost reductions on user engagement and trading activity.