Social Media’s Bot Pandemic: Decentralization is the Solution

The internet has become increasingly dominated by bots, eroding authenticity on social media platforms. As per a 2024 report by Imperva, bot traffic share reached an all-time high in 2024. This alarming trend underscores the need for a radical solution: decentralization. Leroy Hofer, co-founder and CEO of Teneo Protocol, argues that bots pose significant threats to social media’s integrity, impacting user experience and potentially even leading to unfair practices like fake impressions and scams. He explains that platforms’ current strategies, such as AI-driven moderation and paywalls, are failing to address the root problem.