European businesses operating in the cryptocurrency space must be aware of significant changes being implemented by Google. Beginning April 23rd, Google will enforce stricter regulations on crypto advertising within Europe following the Markets in Crypto-Assets (MiCA) framework. This move signifies a shift towards greater regulation and consumer protection for the crypto industry. The key details are: 1) businesses must obtain licensing under either MiCA or CASP frameworks to advertise, 2) Google certification will be required alongside this license. These changes are in response to EU’s aim of enhancing investor protection and market stability within the crypto sector. Google’s stringent approach aims to ensure legitimacy and compliance, while also creating a level playing field for businesses. But what does this mean for businesses? We explore the implications, potential benefits, and challenges associated with these new rules in detail.