Crypto Gaming & Gambling Ads Costliest for User Acquisition

New data reveals that campaigns focused on crypto gaming and gambling are the most expensive methods of acquiring new users who already possess cryptocurrency wallets. According to a recent report from web3 marketing firm Addressable, these campaigns have the highest cost per wallet (CPW), exceeding other sectors within the crypto industry. The median CPW for these campaigns stands at $8.74, with lower quartile values at $3.40. Web3 marketing expert Asaf Nadler explains that higher quality metrics like CPW is considered more valuable since it tracks user acquisition through existing cryptocurrency wallet users.