The UEFA Champions League has entered the quarter-final stage, and all eight remaining teams have partnered with crypto companies. Big clubs like Arsenal, Aston Villa, PSG, and Inter Milan are collaborating with Socios.com, a platform that focuses on fan tokens. Meanwhile, Coinbase and Bitpanda are sponsoring Borussia Dortmund and Bayern Munich respectively. Crypto sponsorships are already evident within the tournament as some surprising exits have happened. On March 11th, Liverpool was knocked out after a penalty shootout loss to PSG, while Arsenal also defeated Real Madrid 3-0. Tonight’s matches will feature Barcelona facing Borussia Dortmund and PSG taking on Aston Villa at 5 pm ET. Crypto sponsorships are becoming more prominent in football with these partnerships clearly visible throughout the teams still competing. The UEFA Champions League has seen a shift in its sponsors over time, as Crypto.com was the first official crypto sponsor back in 2019, securing a deal worth $495 million. However, they ended their sponsorship in 2022. Now, new crypto firms are stepping into the spotlight, and despite not disclosing the details of the deals, it’s clear that crypto is deeply engaged with the world of football. The presence of these sponsorships highlights a growing intersection between two major industries: sports and cryptocurrency.