Nike’s Fate Uncertain: Trade Wars Leave Iconic Brand Strained

The U.S. retail sector is grappling with the aftershocks of President Trump’s tariffs on Vietnamese goods, and Nike faces severe challenges. With a hefty 46% tariff imposed on footwear production from Vietnam—a key manufacturing hub for the brand—Nike finds itself in uncharted territory. This impact has triggered questions about the company’s long-term viability, prompting discussions about its future within this volatile market landscape.