Trump Family Enters Crypto World: Eric Trump Shifts Focus to Bitcoin Mining & Expansion

Eric Trump has joined the world of cryptocurrency, marking a significant shift in the family’s business strategy amidst ongoing challenges for the Trump brand. The younger Trump, citing his family’s struggles and referring to their business as “the most canceled company on Earth”, sees crypto mining as a more viable path forward. His new venture, American Bitcoin, will operate with Hut 8 and is expected to be a major part of his new digital strategy. This move signals a larger trend of traditional businesses turning towards the world of cryptocurrencies in response to market shifts and evolving technologies. 1