PayPal has launched a new advertising solution tailored specifically for businesses and merchants in the UK. This move marks a significant expansion of their commerce media offerings, focusing on enhancing engagement through personalized ad experiences. By leveraging PayPal’s extensive transaction data, the initiative aims to boost marketing efficacy for participating businesses. As Mark Grether, Senior Vice President and General Manager at PayPal Ads, notes: “We have an incredible amount of transaction data available – far more than any single retailer would possess.” This expansion positions PayPal as a leading force in the evolving commerce media landscape.