Switzerland’s digital economy is rapidly transforming. Recent survey data reveals that debit cards now surpass cash as the preferred method of payment, signifying a significant shift towards a cashless society. This trend aligns with global patterns as other countries have witnessed similar surges in card payments. The Swiss National Bank’s (SNB) survey highlights this transition, showing debit card usage increased to 35% for in-store purchases by 2024 compared to the previous dominance of cash at 30%. While Switzerland still holds a significant amount of cash reserves, this shift towards digital payments is creating opportunities for stablecoins and tokenized assets. 8% of the global population own cryptocurrencies, indicating a growing market for digital payments.