Ford Retail Sales Up 5%, Exceeding Overall Market Decline

Despite a year-over-year decline in overall sales, Ford retail units saw a notable surge of 5% growth during the first quarter, according to the company. This positive performance is attributed to a strategic shift in model focus, with dealers clearing out remaining stock of discontinued models such as the Ford Edge SUV. The company’s success was particularly strong in March, where retail sales soared by 19% due to anticipated tariffs impacting pricing.