Donald Trump and his family have significantly increased their influence over World Liberty Financial (WLFI) through a restructuring that has altered the company’s leadership structure. The move involves a new company, WLF Holdco LLC, established to facilitate governance under their control. This action marks a significant shift in WLFI’s operational dynamics. A recent $550 million token sale, with 75% of proceeds going to the Trump family, underlines the magnitude of this change. Public scrutiny surrounds the implications of such ownership shifts, particularly concerning potential governance challenges and transparency concerns. 60% of WLF Holdco LLC shares were allocated to the Trump family in a move that mirrors early consolidation strategies seen in other prominent crypto projects. While Donald Trump Jr. has highlighted WLFI’s role as a bridge between the world of cryptocurrency and retail, entrepreneur Mark Cuban expressed caution on Twitter, warning potential investors of the possibility of a pump-and-dump scheme. This has sparked public discourse around the legitimacy and transparency of the project. The WLFI token performance reflects this dynamic market response; while it saw a 10% increase in the last 24 hours, it also experienced a significant -72.43% drop over the past 60 days. Despite this volatility, market observers remain attentive to any developments that may impact its future trajectory, especially given the prominence of the Trump family’s involvement and the evolving regulatory landscape.