Amazon Invests Heavily in AI, Launches New Alexa with Generative AI

Amazon is making a significant commitment to artificial intelligence (AI) with a total investment of $100 billion dedicated this year across various projects. The company will utilize these funds for enhancing its retail network, particularly focusing on automation and robotics-powered warehouses to optimize efficiency and delivery times, directly competing with rivals like Temu. A major part of this strategy is the launch of an updated version of Alexa powered by generative AI features.