Google has implemented new rules for cryptocurrency advertising within the European Union (EU), reflecting a significant shift toward comprehensive regulatory control in the EU’s crypto market. These regulations, aligning with the Markets in Crypto Assets (MiCA) framework, will only permit advertisers holding MiCA licenses to run ads on Google platforms. 2025 marks the official implementation of these rules and could potentially impact market competition and entry levels for smaller companies. The policy introduces a new layer of scrutiny for digital advertising, requiring compliance with EU regulations for approval. EU regulatory bodies such as those in France, Germany, and Finland will oversee the licensing process. Google’s move aims to enhance transparency within the crypto industry while aligning its operations with EU MiCA standards. Industry experts acknowledge the positive effects on investor protection but also point out that these policies may impose significant costs on smaller firms. The consolidation of market share is likely to benefit larger players, while smaller companies might face challenges accessing new markets. Google’s implementation of MiCA regulations in its advertising platform reflects a proactive approach towards regulatory compliance and highlights the growing influence of the EU’s regulatory landscape.