Binance users are facing a growing threat of sophisticated phishing scams, with recent incidents prompting concerns about the exchange’s security measures. The latest attack uses fake SMS messages to deceive users into revealing their private information and transferring funds. These schemes target individuals through convincing impersonations of official Binance communications. While no significant market impact has been reported yet, the incident highlights the increasing need for robust cybersecurity protocols in the crypto space. Binance Chief Security Officer Jimmy Su confirms the attacks are escalating with messages mimicking official communication, prompting victims to click malicious links or transfer assets directly resulting in asset loss. Even seasoned industry experts like Web3’s Joe Zhou have fallen victim, raising questions about how easily such sophisticated tactics can be exploited. **Su emphasizes that these scams are becoming more convincing and effective at targeting users.**